How an evening of frustration led to reimagining spontaneous experiences
It all started on a Friday night, after a long week of work, I wanted to plan a special evening with my partner, but found myself stuck in an endless loop of searching for restaurants, checking reviews, looking up activities, and trying to coordinate timing.
Two hours later, we were still at home, frustrated and hungry. Planning quality experiences shouldn't be this difficult. What if technology could eliminate the friction between wanting to do something special and actually doing it?
Our mission is simple: remove the friction from spontaneity so people can focus on what matters - enjoying meaningful experiences with the people they care about.
I started interviewing friends, colleagues, and strangers about their experience planning outings. The pattern was clear: everyone wanted quality experiences without the decision fatigue and time investment of planning.
While there were plenty of recommendation apps and review sites, none solved the fundamental problem: transforming all those options into a cohesive, personalized plan.
That's It was born from this realization. By combining advanced AI with deep local knowledge, we're creating an experience engine that delivers perfect plans tailored to you - in seconds, not hours.
We believe the best experiences often happen when you step outside your comfort zone. Our recommendations balance familiarity with discovery.
We'd rather suggest one perfect experience than ten mediocre ones. Each recommendation is thoughtfully curated.
We prioritize authentic local experiences that contribute to the community, not just tourist traps or chains.
We're committed to experiences that are accessible to everyone, regardless of mobility needs, dietary restrictions, or budget.
Join our waitlist to get early access and help shape the future of That's It.
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